Monday, March 6, 2017

Gather Around the Ancient Fire

Gather around the Ancient Fire everyone, we're going to tell you a story. More like we're going to share more of the unfolding story of Ancient Fire Mead & Cider.

Have you liked us on Facebook yet? While we will continue to update our blog as things progress, Facebook is where the day to day updates, including photos and shares from elsewhere in the mead industry will be found.

Please like Ancient Fire Mead & Cider on Facebook!

Startup activities are still moving along at a slow and measured pace. We feel like we want to do it right, rather than do it fast. Our fellow entrepreneurs continue to confirm this way of thinking.

We are still scouting for a location, and we continue looking in Derry, Londonderry, Manchester and Hooksett.

We recently held our first consumer tasting. The feedback on both the meads and ciders as well as the process was very insightful and helpful. Thank you Lyn, Dave, Kelly, Angel, Eric and Sam for your help. Having friends and fans assist us in determining what our starting lineup might be is very exciting, and we have several more tastings planned as we head into Spring.

We have also been busy piloting lots of different recipes. We have eleven new session mead recipes that will be kegged and ready to drink soon. We can't wait to share them all!

We also have a busy event schedule this Spring. Jason will be heading to the Mazer Cup on Wednesday March 8th to help judge, compete in the home competition and network with industry peers and enthusiasts. He will also be attending our second in-person meeting as members of the American Mead Makers Association (AMMA), the trade association focused on the mead industry.

Mead Free or Die is also fast approaching. On Sunday April 30th the judging for Mead Free or Die will be held at Moonlight Meadery in Londonderry, NH. The competition organizers are actively seeking entries and volunteers (both judges and stewards). You can get more information and register online.

We've also entered the National Homebrewers Competition again this year. This is actually only our second go at this competition and having had a mead advance to the final round back in 2013 we are hoping good things for our entries which include a beer, a cider and several meads.

Please like Ancient Fire Mead & Cider on Facebook!

Cheers!

Margot & Jason

Friday, October 21, 2016

All The Buzz About Ancient Fire Mead & Cider


Behind the scenes activity for Ancient Fire has been brisk recently. There are a few different activities in flight including, business planning, the search for a location, a marketing ramp up and of course lots of pilot batch work.

Our business planning efforts have been the biggest focus, and the exercise of putting together a rational plan has already paid off, even if the plan isn't yet complete. It is amazing how much you learn about what you are trying to do when you sit down to document the process. ;)

We haven't found a location yet, but the hunt is on. In Londonderry and Derry New Hampshire where we live there is a vibrant community of craft beverage producers, and ideally we would like to be sited right in with them. We have looked at potential locations in both Derry and Manchester, with more to investigate this week and next. Once we secure a location we can take a big step in filing our paperwork with the TTB.

Marketing to build brand awareness will be a persistent activity. Our new logo (at the top) is being circulated and the feedback has been both interesting and useful. There may be some enhancements coming, but for now we are going with it because we believe it is largely there. I think one of the biggest things to keep in mind is that it is your brand, that the best brands use the imagery that works for them, and they always assume up front that engaging people to tell the story so that the brand resonates, and better over time, is how you build a successful brand around your graphics. We will be starting to work on a web site, but for now updates and engagement are available at the Ancient Fire Mead & Cider Facebook page. Give us a Like to keep up to date on our journey!

( Release night for 'Fear of a Black Braggot' at Lithermans Limited )

Marketing ourselves before we open is challenging since we can't make product to share and sell. A few weeks back we partnered with Lithermans Limited Brewery in Concord, NH to make a braggot, a style of mead/beer hybrid, and released it from their tasting room. We based the braggot on the Lithermans Tangled up in Bruges, a saison, to which we added wildflower honey, blackberries and black pepper. We named it "Fear of a Black Braggot", and it had plenty of flav and game. On release night Margot and I spent time in the tasting room talking to patrons about beer, mead and our plans for Ancient Fire. It was fun and so worthwhile to help people get to know who we are, as well as build excitement for our launch in 2017. And the feedback on the braggot was exceptional!

( Prepping some ingredients for 'Pumpkin Spice Girls' )

Pilot batch and recipe development work is definitely a big focus for me right now. While I've got dozens of recipes from 10+ years of mead and cider-making kicking around, I am shifting around the style and presentation of some of them to go commercial so I need to make a lot of batches to work out some details before I need to do it at scale. We bought two used 7 barrel fermenters last week, so at least I know how big my next leap is going to be. ;) We will be working in 10-15 gallon formats starting next month when we get a sizable amount of cider from a local farm.

Our session meads, the term session for mead meaning 5-8% ABV, have been received very well and ongoing recipe development is slowly honing in on a lineup that will be worthy of a launch. I am also pursuing ideas for hoppy and sour offerings for this product line. We are hoping to sell lots of flights and growlers of these meads in a rotating lineup to be keeping people coming back to the tasting room, which we will be calling the "Meading Room".

On the dessert mead side we have been experiment with all sorts of flavors including revisiting work with chili peppers that has been a consistent favorite. Maple syrup, vanilla, coffee and chocolate are all getting a workout these days. Fruit meads made earlier this year are tasting very well, and should be fun to get feedback on. A new project I did on a dare is a pumpkin spice mead named "Pumpkin Spice Girls". It is coming along nicely and having tried some pumpkin infused ciders recently I can definitely see why if it is done right squash flavored beverages are quite enjoyable. Gotta use real pumpkin though.

All of the pilot work is leading to a round of tastings with family, friends, brew club and co-workers to solicit feedback. This feedback will be useful to help us further profile people's tastes, but also gauge what products might experience less friction to sell and the value people attach to the products and their quality.

So that's the current buzz (bee jokes, yes!) about Ancient Fire.

Cheers!

Jason



Tuesday, June 21, 2016

Dinner On The Side Of A Mountain - #TasteCamp

Dinner on the side of a mountain in Fayston, Vermont 
was the scene for the final night of TasteCamp in June 2016.

What is TasteCamp?

The concept for TasteCamp, created in 2009 by Lenn Thompson, executive editor of the New York Cork Report, is a simple one: getting enthusiastic journalists and bloggers together in a region that is new to them, to taste as much of the region’s offerings as possible and speak to as many winemakers, cider makers, brewers, distillers and other producers as possible over the course of a weekend.

Most emerging regions in the world would love to get their products in front of new audiences, but it can be a challenge. With TasteCamp, the new audience comes to them.

This is not a junket — attendees pay their own travel expenses, including their hotel rooms and meals. Through generous sponsors, some meals may be discounted.

The 2016 location for TasteCamp was Vermont, including stops in Bethel, South Royalton, Waterbury, Shelburne, New Haven, and Fayston.

Vermont and I have a long history (35+ years of trips) and the bounty of its food and drink is well known to me. Having said that I would be remiss to not make the point up front that after spending a couple days in Vermont in early June for TasteCamp, I came home having learned and discovered plenty. It was well organized and extremely educational.

Over the course of two days I had the pleasure to enjoy wines, ciders, beers, meads and spirits crafted by a number of different producers, with all of it paired with or nearby to local foods also carefully prepared by passionate artisans.

In a follow-up post I will run down my beverage highlights, and for the balance of this post I will share some pictures of sights along the trip, the good times associated with them, as well as something more about that awesome side-of-the-mountain setting for the Saturday night dinner.

Sing it loud brother! Todd Trzaskos got us kicked off at La garigista

La Crescent vines at La garigista and Marquette at Shelburne Vineyards.

Winery dogs. Not a violent movie. ;) La Garagista and Fable Farm.

Wines, ciders and beers, oh my! (Stowe Cider in the center)

A motley group of beverage explorers! La garagista vineyard. 

The producer markets were fabulous. Whetstone Ciderworks shared this beautiful display.

Lots of interaction with producers. 

Shelburne Vineyards
Eden Ciders & Windfall Orchards (Saturday producer market)

Agriculture everywhere. Just like home!

BBQ dinner at The Prohibition Pig. Cheeses, bread, olives, pulled pork and potato salad. 

Wise words, and portents of things to come the next day. ;)

This is the view from the edge of one of the fields at Ploughgate Creamery. Magnificent!

Setting up for the BYO dinner. No explanation needed. The cooler on the trip out was 
unkind to cheap the Ancient Fire labels, but they were consumed nonetheless. 

The location for the dinner on the final night was excellent, but so was the food, which over the weekend was prepared by Fresh Tracks Farm, Cabot, Vermont Smoke & Cure, Thistle Hill Farm Cheese, Prohibition Pig, Costello's Market, Ploughgate Creamery, Jasper Hill Farm, Fat Toad Caramels, The Mad Taco Company and The Hen of the Wood. The company was also unmatched and the socialization generated many laughs and smiles. Everyone in the group has their unique take on the food and beverage world, and getting the chance to interact with everyone I did was both enjoyable and inspiring. 

Telling the Ancient Fire story, including where I am going next is always a pleasure, and I am always grateful for the kind feedback I get. I look forward to sharing more of that story soon.

I'd like to share special thanks to Lenn Thompson, Todd Trzaskos, Remy Charest, all the producers, and everyone else who helped put on this event. I really enjoyed it, and I look forward to a few new stops on my upcoming trips to the state. Much love Vermont!

Cheers!

Jason