I will be shifting my focus from the Ancient Fire Wine Blog a bit, but with good reason; and I hope many of you will come along for the ride. I came to the community of food bloggers as a home winemaker and adventurous wine taster, and diversified into other areas as I felt my way around. Some of those choices resonated well with the audience, but I wasn’t sure my content and my audience were calibrated as well as could be. I’m not going stop writing about food, although I might write about it a bit less, and only because I need to focus on making beer and wine to share. I will be writing more about making wine, beer, cider and mead, wine tasting, wine travel and all the friends I have made through these activities.
Late last year I came across The Unreserved, a new community for food, wine and travel lovers sponsored by WinExpert, a manufacturer of home winemaking kits and a product line I know well. Membership was free and the primary focus of the community was the creation of blog posts about wine & beer making, food, travel and building relationships between like minded folks. After cross pollinating posts there for a few months I noticed a good deal of interactivity and felt I was getting closer to my optimal audience. Early this year I was contacted by The Unreserved community management staff and asked if I could fill in for a team member who had to take a personal leave. I was asked to author several articles per month and otherwise be an active participant in the community, commenting on other people’s work, welcoming new members and marketing the site via Twitter and Facebook. These were activities I was already participating in and I felt there was considerable potential that I could reach even more of the winemaking & wine appreciation community this way. I have and continue to enjoy the group that I am getting to know there as well.
Well, that gig has expanded! I am now a permanent member of their community management team with additional social networking and site design responsibilities! In the coming months there will several changes at the site to increase the type of interactions visitors can participating it, promotions with great prizes and a growing stream of content by folks who are having adventures of their own. I am tasked with growing the membership and I firmly believe that there are many people out there who will find new ideas and new connections that will make this possible. Come check out The Unreserved and watch for my tweets and posts about changes and new activity that will keep you coming back.
( Cheryl, Christina, Me & Margot at the conference awards dinner. )
WineMaker is the most successful home, amateur and small winery magazine out there. I have been a reader for years and they definitely have considerable connections and opportunity for visibility of and with many different people. The thematic slant of my articles is definitely towards making wine & mead so expect stories about recipes, projects, tips and how I enjoy my creations each month at WineMaker Magazine! I will be spreading the word when my bio and writing starts showing up in the WineMaker channel and I hope some of my foodie friends will go and check it out. Maybe, you’ll even get the itch to try making some of your own. I happen to know someone who loves teaching people how to do it…
Here’s what’s coming up in the next week:
~~ Ancient Fire Wine Blog
The Food & Drink of Santa Barbara
Los Olivos Wine Tasting
Frosting For A Cause & The Relay For Life (6/5)
~~ The Unreserved
Speaking at the WineMaker Conference
2 new wine reviews
I am hoping this adventure takes me even farther and higher, and I hope you all enjoy it. I’ve never stopped enjoying reading the stories from this community and can’t wait to see what everyone comes up with next!
Cheers!
Jason
11 comments:
Good luck! It sounds exciting... GREG
Congratulations, Jason! Can't think of anyone better for the gig!
Congratulations! What an exciting new adventure for you. I am envious. I have just decided to quit my full time job, so who knows - maybe I'll find something fun to do as well.
Sounds like you're gonna be busy writing! Am looking forward to reading your posts. Good luck!
Congrats!!! Looking forward to hearing more!!!
Jason, this is terrific news! How wonderful for you. I hear your point of view coming even clearer with this very post about your transition. I've not heard of The Unreserved, and am checking it out this very minute.
Isn't it grand where life takes you if you don't fight it???
My very very very best,
Pam
Just read Grapestompers.com newsletter & there's a comment about you had a tip to sweeten back strawberry wine with more strawberry flavor, color & aroma - will you share your tip with us?
Congrats! Best wishes for continued success Jason!
LL
Belated congratulations on all of this exciting news! I can't wait to hear more about it!
Jason, I am so excited for you, it sounds like so much fun! Good luck on your new gig and I will be checking out all of your links!
they couldn't have gotten anyone better :-) Congrats on the new gig!!
Post a Comment