Ahhh, the downward ride of the economic cycle... Having fun yet?
Depending on what you read and where you read it, the reports on the alcohol business is either doing really well despite everything or riding along with it. That is probably true in some places and not in others, and more likely for some products and not others.
So what do you drink in tough economic times? I would guess what you can afford. Look for local wines that offer small batch attention and a wide range of tastes and aromas. Values from outside the most talked about regions are always worth searching for. And in a lot of places older vintages that don't sell well are reduced. Another year of age for many red wines makes them a better buy all the way around. The whites still need to be crisp in color with age, if not, don't buy it. If you like something on sale and provide yourself a budget for wine in the groceries, you should buy two when you see the best price.
Our own winemaking will be shortened this year due to economic forces, but fear not we have so much underway still that we will have plenty to share with friends.